Fashion Companies Fitting Consumer Needs

High-Fashion companies such as Prada have taken their line of clothing and accessories online to be more available to their buyers. One of the central focuses of the article was how the poor economy created a problem between department stores and brand names because the stores started selling the brands at extremely discounted prices, which devalued the brand’s name.” The labels noticed this problem and realized they needed to take back control. In addition to this feud, online shopping has become such a major part of our society. The combination of these two occurrences provoked brands such as Marc Jacobs and Prada to strengthen their online presence and availability. While this opened up new opportunities for the company, it also adds to the debt of the country when there is such easy access to these products.
Source: Odell, Amy. "The Recession Has Forced High-Fashion Companies to Use the Internet ." New York Fashion. 12 July 2010: n. page. Web. 19 Dec. 2011. <http://nymag.com/daily/fashion/2010/07/the_recession_has_forced_high.html>.