Thursday, January 5, 2012

Symbolic Reasoning Behind Fashion Choices

This article is about the uniform styles of fashion trends. Most of the are some sort of dress or skirt. While these are elegant and beautiful, they do not seem visually affordable in this economy. The article says how people look at trends like this and don’t think it is a possibility. However, seeing something “safe” like a pair of pants symbolizes security to the consumer. Therefore, the consumer is more likely to purchase the pants than the avante guarde dress. This desire to feel safe stems from the economy and the debt crisis America is in still. Due to this, designers are trying to change up their lines of clothing to make them appear more “safe” to consumers so that they will sell easier.
Source: Reddy, Sameer. "Linking Fashion Trends and the Economy." Newsweek. 2 June 2008: n. page. Web. 19 Dec. 2011. <http://www.thedailybeast.com/newsweek/2008/06/02/getting-dressed.html>.

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